Selected work

Real people.
Ideas in motion.

Focus grows out of Flywheel Film’s work in education, public awareness, and storytelling. Here’s a look at the craft behind the partnership.

These are projects from our parent studio’s portfolio. They show how we approach production and complex messages, rather than representing results from the new Focus service.

A cyclist in the New York Bicycling Coalition Dutch Reach campaign
New York Bicycling Coalition

A small habit.
A safer street.

Public educationCampaign production

The Dutch Reach is a simple way to open a car door with more awareness of passing cyclists. Flywheel Film helped turn the idea into an approachable public education campaign.

Our work covered the concept and visual approach, producing, casting, editing, and delivery. A specific action became the center of a clear, human story.

View the full project at Flywheel Film
The yellow pause symbol on purple used in the Take a Pause campaign
New York State OASAS

Make room
for a pause.

Public awarenessMultiple formats

The Take a Pause campaign brought public health messaging into broadcast, outdoor, and social formats, with English and Spanish versions.

It’s an example of the production care behind a message that needs to work in different settings. The image shown is campaign artwork from the broader OASAS project.

View the full project at Flywheel Film
From projects to a partnership

Bring that care
to every episode.

The subject can change. Our attention to the people, the message, and the audience stays.

Focus gives that work a recurring place on your calendar: a team that gets to know your voice, a format you can repeat, and room to learn as you go.

Find your plan